Search Engine Expert

Search Engine Expert

  • by Vitthal Nikam
  • English
  • (720 Rating)
Course
Student per Batch
20
Price
₹10000/-

What is the Search Engine Optimization (SEO) Course at Digital Aacharya's Institute?

The Search Engine Optimization (SEO) Course at Digital Aacharya's Institute teaches students how to improve website rankings on Google and other search engines through practical SEO techniques. The course covers On-Page SEO, Off-Page SEO, Local SEO, Technical SEO, Keyword Research, Google Search Console, SEO Audits, Link Building, and AI-assisted SEO strategies. Students work on live projects to gain real-world experience and learn how search engines crawl, index, and rank websites.

Key Features
  • Introduction to Search Engines – Understanding how search engines work.
  • Search Engine Algorithms – Overview of ranking factors and indexing.
  • Keyword Research – Finding and analyzing the right keywords for SEO.
  • On-Page SEO – Optimizing website content for search engines.
  • Off-Page SEO – Building backlinks and improving domain authority.
  • Technical SEO – Site speed, mobile-friendliness, and structured data.
  • Local SEO – Optimizing for location-based searches.
  • Search Engine Marketing (SEM) – Running paid ad campaigns on search engines.
  • Google Ads & PPC – Creating and optimizing Pay-Per-Click campaigns.
  • Search Intent & User Behavior – Understanding user queries and intent.
  • Voice Search Optimization – Adapting SEO strategies for voice assistants.
  • AI & Search Engines – The impact of AI on search and ranking.
  • Web Analytics – Tracking and analyzing website traffic.
  • SEO Tools & Automation – Using AI tools to optimize search performance.
  • SEO Trends & Future Scope – Understanding emerging search trends.

Course Content

Introduction

  • Optimize Page Titles & Descriptions – Improve click-through rates with compelling meta tags.
  • Heading Tag Setup – Structure content using H1, H2, H3 tags for better readability and SEO.
  • Keywords Analysis – Identify and target the right keywords for search rankings.
  • URL Optimization / Structure – Create clean, user-friendly, and SEO-optimized URLs.
  • Alt Tag to Images – Improve image SEO and accessibility with descriptive alt attributes.
  • Add a Favicon – Enhance branding and user experience with a recognizable site icon.
  • Robots.txt File – Control search engine crawling and indexing of site pages.
  • Google Analytics – Track and analyze website traffic and user behavior.
  • HTML or XML Sitemap – Ensure search engines can easily index and navigate your site.

  • Article Writing – Create well-researched and engaging articles for SEO and content marketing.
  • Blog Writing – Develop informative blog posts to drive organic traffic and audience engagement.
  • PPT Writing – Design professional PowerPoint presentations with impactful content.
  • PDF Writing – Generate structured and optimized PDFs for content distribution.
  • Directory Submission – Boost website visibility by submitting to relevant directories.
  • Video Submission – Enhance brand presence by sharing videos on video-sharing platforms.
  • Image Submission – Improve image-based SEO by submitting visuals to image-sharing sites.
  • Social Bookmarking – Share valuable content on social bookmarking sites for backlinks and traffic.
  • Keyword Optimization – Use targeted keywords effectively for better search rankings.
  • Profile Listing – Create and manage business or personal profiles on authoritative platforms.
  • Monthly Reporting – Track and analyze performance metrics to improve strategies.

Course Includes:

  • Price: ₹10000/-
  • Instrutor: Vitthal Nikam
  • Duration: 3 Months
  • book iconLessons: 5
  • Enrolled: 65 students
  • Language: English
  • Certificate + Internship Letter: Yes
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